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What pAx Means to Women of Color

Updated: Feb 16, 2021

pAx is a luxury brand that prioritizes and centers around all women of color and invites them into the world of high-fashion after years of widespread exclusion. At pAx, we aim to admire beauty in all its identities, complexions, sizes, and characteristics.


pAx will represent all women of color from all walks of life, unified by beauty that most often contradicts the Eurocentric standard and differs from commonly idolized features in the fashion industry. We are challenging and redefining the stereotypical standard of beauty - bringing to light that real beauty is made of confidence, self-love, and joy.


But don't just hear it from us!


We spoke with our beautiful models, Ayanna, Melonee, Claire, Daysha, and Jackie about their hobbies, passions, definition of beauty, and thoughts on fashion industry as well as why they love pAx. Watch to learn more about how pAx's mission directly impacts and uplifts women of color.




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