We aren't your ordinary brand.
Let us show you how we are different.
Overall, our mission at pAx is to admire beauty in all its identities, complexions, sizes, and characteristics. Our pieces showcase the natural and exquisite glory found in the feminine form while challenging and redefining the stereotypical standard of beauty to emphasize real beauty is made of confidence, self-love, and joy.
Around the world, women of color comprise the majority, however, due to dominating ideals of beauty, they are often unrecognized, unappreciated, and unconsidered, especially in the world of fashion.
We at pAx contest this in five ways:
1. pAx caters specifically to all women of color.
Reflected even in our logo with an upside-down A which stands for "all for", the brand was created in consideration of all women of color. This includes the entire colorful array of women hailing from countries like Cambodia, Morocco, Kenya, and Peru, just to name a few.
Our job at pAx is to best accommodate the bodies complexions, and experiences of this diverse audience through every aspect of our brand. Our product design, sizing, models, creative stylings, and more will reflect this as we work hard to target a multifaceted global audience. Ultimately, we dedicate ourselves to the exposition of different beauty standards than what has stereotypically been seen as the ideal.